Where Message Meets Movement

We Scale Your Online Movement So You Can Focus on the Mission.

We combine content marketing, direct response, and AI consulting to help purpose-driven organizations turn attention into action.

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About
Rebecca Doong — Digital Marketing Strategist

A Proven Leader in Digital Marketing & Fundraising

Rebecca Doong is the founder of Seedscale, a digital marketing agency focused on building digital movements for mission-driven businesses and organizations. She has over 15 years of experience leading digital teams for organizations with tens of millions of supporters.

Rebecca now consults exclusively with faith-based businesses and nonprofits to help them expand their digital reach, grow their supporter base, and amplify their message.

15+ Years Experience
10M+ Subscribers Managed
$15M+ in Annual Digital Revenue Raised
Billions Social Media Views
Tens of Millions Dollars Raised
Millions in Subscriber Growth
Double-Digit Revenue Growth
Services

How We Help Mission-Driven Organizations Grow

Comprehensive digital strategies tailored to your mission and values.

Content Marketing

Dynamic storytelling, viral video concepts, social media content, email marketing, and editorial strategy that resonates with your audience and drives engagement across every channel.

AI Consulting

Leverage the power of AI to optimize your marketing workflows, automate donor engagement, and unlock data-driven insights that accelerate your organization's growth and mission impact.

Direct Response

Proven fundraising and acquisition strategies across email, SMS, advertising, and paid social channels that convert supporters into recurring donors and drive measurable revenue growth.

Impact

Proven Results That Speak for Themselves

Real outcomes from real campaigns — here's what strategic digital consulting delivers.

Donations — Digital Fundraising Growth
01

Digital Fundraising Growth

$7M → $14M Digital Fundraising Revenue Doubled

We doubled digital fundraising revenue for a political media nonprofit while building a base of nearly 250,000 active digital donors.

How We Did It

We implemented strategies focused on donor retention, audience growth, and lead generation, activating every major digital channel — email, SMS, web, and mobile app — to drive revenue. The result was hockey-stick growth across platforms, converting audiences from passive viewers into engaged, recurring supporters across social media, the website, app, email, and podcast channels.

250K Active Digital Donors
100% Revenue Growth
5+ Channels Activated
Analytics — Viral Video & Awareness Campaign
02

Viral Video & Awareness Campaign

100M+ Views Across Social Platforms

We produced a viral video campaign for a media-forward organization that generated over 100+ million views across social platforms.

How We Did It

We concepted supplementary content to build off the initial video series and creatively shaped videos, blogs, and imagery to align with algorithmic preferences. The result was a series of videos that drove massive reach and engagement, elevated awareness around a key issue, and resulted in earned media and national news coverage.

100M+ Total Views
National News Coverage
Viral Organic Reach
Workspace — Direct Response & Online Fundraising Growth
03

Direct Response & Online Fundraising Growth

236% Increase in Instant Donor Conversions

We built an organization's direct response and digital fundraising funnels from the ground up, delivering transformative year-over-year growth.

How We Did It

Through strategic funnel development and multi-channel optimization, digital donations increased by 53% and instant donor conversions by 236% YoY, contributing to a 19% YoY revenue increase. The organization also saw an incredible 1,100% growth in SMS acquisition and 62% growth in email acquisition in one year.

53% Digital Donation Growth
1,100% SMS Acquisition Growth
62% Email Acquisition Growth
Expertise

Skills & Capabilities

Content Strategy
AI Consulting
Direct Response
Digital Fundraising
Email Marketing
SMS Marketing
Social Media Management
Video Strategy
Lead Acquisition
Digital Advertising
Writing & Editing
Donor Engagement
Resources

Insights & Resources

Expert strategies, guides, and insights to help your organization grow online.

Free Ebook

The AI Nonprofit Playbook

A practical guide to using AI for fundraising, content creation, and organizational growth. Learn how to leverage AI tools to amplify your mission without losing the personal touch.

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The AI Nonprofit Playbook Seedscale Agency
AI & Technology

5 AI Tools Every Nonprofit Should Be Using in 2026

From content creation to donor analytics, discover the AI tools that are transforming how nonprofits operate and grow.

January 15, 2026 · 7 min read Fundraising

How to Double Your Digital Fundraising Revenue

Proven strategies for multi-channel optimization, donor retention, and building recurring giving programs that scale.

February 5, 2026 · 8 min read Content Strategy

The Content Strategy Behind 100M+ Views

How we turned a video series into a viral movement with algorithm optimization and cross-platform distribution.

March 3, 2026 · 8 min read

Ready to Grow Online?

Let's work together to amplify your message, grow your audience, and increase your impact.

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Contact

Start a Conversation

For inquiries, please reach out — I'd love to hear about your organization and how I can help.